Journal Of Business-to-business Marketing

Journal Title：Journal Of Business-to-business Marketing

This book first introduces the basic concept of business marketing, which is how companies can use market research, product positioning, channel selection, promotional strategies, and other means to push products or services to target markets, in order to meet customer needs and achieve enterprise value. On this basis, this book further analyzes the uniqueness and complexity of business to business (B2B) marketing, including the characteristics of target customer groups, differences in purchasing behavior, and targeted marketing strategies.

In order to respond to market changes and the needs of enterprise development, this book also elaborates in detail on the application of emerging marketing methods such as digital marketing, content marketing, and social media marketing in the B2B field, as well as how to use advanced technologies such as big data and artificial intelligence to improve marketing efficiency and effectiveness. Meanwhile, this book We also pay attention to the importance of business ethics and social responsibility in the marketing process, emphasizing that while pursuing economic benefits, enterprises should also pay attention to social benefits and environmental protection.

本書首先介紹了商業(yè)營(yíng)銷的基本概念，即企業(yè)如何通過(guò)市場(chǎng)調(diào)研、產(chǎn)品定位、渠道選擇、促銷策略等手段，將產(chǎn)品或服務(wù)推向目標(biāo)市場(chǎng)，以滿足客戶需求并實(shí)現(xiàn)企業(yè)價(jià)值。在此基礎(chǔ)上，本書進(jìn)一步分析了商業(yè)對(duì)商業(yè)（B2B）營(yíng)銷的獨(dú)特性和復(fù)雜性，包括目標(biāo)客戶群體的特點(diǎn)、購(gòu)買行為的差異以及營(yíng)銷策略的針對(duì)性等。

為了應(yīng)對(duì)市場(chǎng)變化和企業(yè)發(fā)展的需求，本書還詳細(xì)闡述了數(shù)字營(yíng)銷、內(nèi)容營(yíng)銷、社交媒體營(yíng)銷等新興營(yíng)銷手段在B2B領(lǐng)域的應(yīng)用，以及如何利用大數(shù)據(jù)、人工智能等先進(jìn)技術(shù)提升營(yíng)銷效率和效果。同時(shí)，本書也關(guān)注到了商業(yè)倫理和社會(huì)責(zé)任在營(yíng)銷過(guò)程中的重要性，強(qiáng)調(diào)了企業(yè)在追求經(jīng)濟(jì)效益的同時(shí)，也要注重社會(huì)效益和環(huán)境保護(hù)。

Journal Of Business-to-business Marketing創(chuàng)刊于1992年，由Taylor & Francis出版商出版，收稿方向涵蓋BUSINESS全領(lǐng)域，此期刊水平偏中等偏靠后，在所屬細(xì)分領(lǐng)域中專業(yè)影響力一般，過(guò)審相對(duì)較易，如果您文章質(zhì)量佳，選擇此期刊，發(fā)表機(jī)率較高。平均審稿速度 ，影響因子指數(shù)2，該期刊近期沒(méi)有被列入國(guó)際期刊預(yù)警名單，廣大學(xué)者值得一試。